Akbar Pahlevi

Seasoned Growth, GTM, and Product Marketing Professional

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About

I’m a data-driven growth expert with a T-shaped skill set, experienced in designing, executing, and optimizing full-funnel go-to-market strategies for both B2B and B2C products across APAC. I combine hands-on operational experience from in-house roles with strategic depth from consulting, allowing me to drive measurable and lasting business impact.

Experience

Senior Consultant (Growth & GTM Expert Track)

Boston Consulting Group

2022-NOW

Part of the expert consulting track, I specialize in strategizing, implementing, and executing full-funnel, growth and GTM strategies to deliver best-in-class customer acquisition, engagement, and retention for 0 to 1 ventures as well as established enterprises across SEA.

Product Marketing Ops Manager

Disney+

2021-2022

I lead the execution and operationalization of lifecycle marketing campaigns for Disney+ across Asia Pacific, focusing on engagement and retention. This includes marketing automation, CRM operations, A/B testing, customer segmentation, and cross-functional project and vendor management.

Growth Marketing Lead

beIN Sports

2018-2021

I managed the end-to-end growth funnel for beIN Sports’ OTT platform across APAC, overseeing digital customer acquisition (paid media and organic strategies), retention and engagement (email, mobile/web engagement, and experimentation), as well as marketing analytics and insights.

Marketing Manager, International Expansion

Intuit

2017-2018

I served as the digital product owner for Intuit QuickBooks’ e-commerce channel and other organic top-of-funnel levers across international markets. I managed the web platform roadmap—covering build, maintenance, analysis, and optimization—to drive customer acquisition, conversion, and engagement.

Associate Marketing Operations Manager

2015-2017

I led marketing operations for LinkedIn Talent Solutions across Asia Pacific, driving the execution of marketing strategies through email automation, campaign management and analysis, CRM optimization, A/B testing, and market segmentation.

Salesforce

2013-2015

As part of the APAC Digital Marketing team, I implemented, managed, and optimized lead generation initiatives—ranging from B2B microsites and landing pages to email marketing campaigns supporting key programs and major trade events.